Smart Use and Effects of Google AdWords

Google Adwords is an advertising program created by Google. It offers companies the possibility to reach users of the search engine with ‘ search ads’. Adwords also offers advertisers the opportunity to research the most interesting keywords. For example, Adwords can indicate the search volume of a word, the costs of advertising with it in Google and how many other companies want to advertise with the word (competition level). Google Adwords is also the largest source of revenue from Google and is widely regarded as the most effective online advertising method in the world. You will also need to know what is Google AdWords.

The advantages of Google Adwords

Due to the large power position of Google as a search engine, Google has a lot of data about the search intentions of consumers. With this data they can show very targeted advertisements, which makes it interesting for companies. For example, if you want to sell dog biscuits as an organization, Google can reach anyone who thinks they have a dog because of the information they have about people. This allows the advertisement to work very effectively. This very effective way of advertising is also the reason why Google is as big as it is now. Adwords is responsible for approximately 97% of Google’s total revenue; it generates over 72 billion euros annually!

The cost of Google Adwords

Advertising on a specific keyword works like a sort of auction at Adwords. If there is a high demand for a word, it automatically becomes more expensive to advertise on it. After all, there is only a limited space in which Google can place its advertisements, while at the same time several advertisers are fighting for a position at the top.

As an advertiser you pay at Google Adwords per click. It does not matter how often the advertisement is shown; there are only costs charged when someone actually clicks on the link. These costs per click can differ from one euro cent to dozens of euros. For example, companies in America that advertise on the keyword ‘Business Services’ pay about 55 euros per click!

The most profitable Google Adwords branches

In 2017 there were more than 1.2 million companies that had advertisements published via Google Adwords. It is interesting to see that 1% of these customers account for 99% of the total turnover. Google gets the most revenue from customers in the ‘finance and insurance’ sector, with more than 9 billion dollars. Then comes the ‘sales and merchandise’ branch with approximately 7 billion dollars, narrowly followed by the ‘tourism and travel’ and ‘jobs and education’ branches, with some 6.5 billion and 6 billion dollars respectively. If you want to know which companies spend the most, check out our top 10 with the biggest Google Adwords customers.

What are Some Strategies to Implement in Order to Get More Backlinks?

When it comes to SEO and link building, it’s essential to obtain excellent backlinks that will assist in ranking high in Google. While the goal may be the same for those whose businesses rely heavily on web-based leads, the strategies to secure great backlinks certainly vary. Depending on one’s website and the audience they are working to reach, one’s backlinking strategy will be tailored to their specific needs. Let’s take a look at some popular backlinking strategies that are commonly used.

Finding The Perfect Strategy

From securing links for clients, increasing rankings, implementing reusable content campaigns for traffic and revenue, and everything in between, SEO is a complex industry that yields excellent benefits for online businesses. Backlinking is a strategy within a strategy that allows for an increase in traffic, leads, and revenue. Here are a few top backlinking strategies to secure links:

  • Outreaching: If you have run content campaigns, it’s essential that you never stop outreaching if your campaign still has some power to it. Through campaigns, the process usually progresses from ideas to design to prospecting and finally to outreach. By continuing the outreach portion, you can build contacts and content which will help to obtain links on a more consistent basis.
  • Outreaching 2.0: Outreaching is key to acquiring top-notching backlinks for your site. Outreaching to 2nd-tier linking websites is another great strategy individuals will want to implement to secure more backlinks. One of the best things you can do to help your site to rank is to run a content-driven link building campaign. The end goal? To obtain links from high-authority domains that will pass their traffic to your site. If reaching top-notch linking sites have proven to be difficult, don’t be afraid to reach out to 2nd-tier linking websites; they still have the ability to drive more traffic to your site through quality backlinks.
  • Keyword research: Using keyword research for more links is a great strategy that will boast excellent results. The purpose of conducting keyword research for more backlinks is to examine your content ideas and find keywords that have volume and relate to your content. If you do happen to find keywords with good volume, it’s essential to implement them within your work–increasing traffic by ranking for those keywords.
  • Create reusable content campaigns: A much more traditional approach to acquiring backlinks is running a reusable content campaign. Instead of creating a campaign, using it, getting everything you can out of it, and them discarding it once you’re done, reusable content campaigns allows you to stay within budget will collecting great backlinks for your site. The ability to use your already existing content campaign will provide you with the opportunity to relaunch with ease and efficiency.

With these strategies in mind, it’s essential to decide which one will yield the most benefits for your site’s and your business’ specific needs. Or, if you want to take a more bold approach, mix them together and see how each of them complement each other to provide you with the backlinks that you need.

Author Bio:

Manny Janero, of Click Elements, has been in the online marketing industry since 2007. His experience derives from years of account management, data analysis and structuring of high-cost online marketing campaigns, in all major search engines like Google, Bing & Yahoo. He has successfully developed and managed large volumes of Pay Per Click campaigns for both local and national clients, in addition to managing local and national SEO campaigns. Having generated lead returns of over $15 million, Manny has acquired extensive knowledge of effective online marketing strategies within many different business verticals, including eCommerce businesses. He also has extensive experience in online advertising channels like Amazon, AdRoll, and Steelhouse. Manny is Google-Certified with a passion for digital marketing and generating successful results for his clients.

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